Client
Industry
Year
Services
AU LeatherX encountered the following hurdles in their customer journey
A significant percentage of customers abandoned their carts before completing purchases.
The checkout process was cumbersome, leading to frustration and loss of potential sales.
The store struggled with retaining customers, resulting in a low rate of repeat purchases.
There was minimal use of upselling or cross-selling strategies to increase average order value.
We devised a multi-faceted approach to address these challenges
Result: Faster, smoother purchase experience.
Result: Increased engagement from mobile users.
Result: Higher recovery and repeat purchase rates.
Store analysis &
strategy
Duration: Weeks 1–2 +
Shopify
improvements
Duration: Weeks 3–6 +
Automation
flows
Duration: Weeks 7–8 +
Optimization
& QA
Duration: Weeks 9–10 +
After implementing the solutions, AU LeatherX saw significant improvements across several key metrics:
Increased conversion
rate
Improved Cart
Recovery
Increased Average
Order Value
Higher Customer
Engagement
The store transformed from a traffic-heavy, non-converting store to a highly converting store generating revenue, improving customer retention, and increasing order value.
With the integration of UX enhancements, CRO techniques, and lifecycle marketing, AU LeatherX was able to attain sustainable growth and customer lifetime value.
Working with this team really changed how our store performs. We’ve been seeing better conversions, a smoother experience for customers, and more repeat buyers. It feels like everything is working the way it should, and that wasn't always the case. Looking forward to what's next. Thanks!
CEO of Auleatherx
