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Project Overview

Client

Genuine
Jacket Store

Industry

eCommerce
(Fashion – Leather
Jackets)

Year

2023

Services

  • Shopify Development
  • Email Marketing
  • Conversion Rate Optimization

Genuine Jacket Store, an eCommerce brand offering stylish outerwear, aimed to expand internationally and strengthen its online presence. However, limited visibility and performance challenges were holding growth back. However, they were facing challenges in getting more visibility and performance. Our strategy was to increase traffic, global presence, and user experience for scalable growth.

The Challenges Encountered

Genuine Jacket Store faced several key obstacles in scaling its business

Low
Organic Traffic

The website lacked strong search visibility, limiting consistent inbound traffic

Limited
International Sales

Global customers faced friction due to currency and shipping limitations.

Poor
Mobile Experience

The mobile interface was not optimized, leading to lower engagement and conversions.

Weak Social Media
Performance

Social platforms were underutilized, resulting in low traffic and minimal revenue contribution.

Solutions

Our Approach to
Solving Complex
Challenges

We implemented a full-funnel growth strategy focused on visibility, global access, and performance

Global Store Optimization
  • Enabled multi-currency functionality for international buyers.
  • Integrated global shipping solutions.
  • Simplified checkout for international customers.

Result: Increased accessibility for global customers.

SEO & Category Optimization
  • Performed technical SEO fixes to improve site structure.
  • Optimized product and category pages for search intent.
  • Improved internal linking and keyword targeting.

Result: Higher rankings and organic visibility

Mobile-First Redesign
  • Redesigned mobile UI for better navigation.
  • Improved page speed and responsiveness.
  • Optimized mobile product pages for conversions.

Result: Better mobile engagement and conversions

Social Media Marketing
  • Launched targeted ad campaigns across platforms.
  • Created engaging creatives for audience targeting.
  • Focused on conversion-driven social funnels.

Result: Increased traffic and revenue from social channels

Project Timeline

Audit &
Planning

SEO audit &
growth strategy

Duration: Month 1 +

Store
Improvements

WooCommerce
optimization

Duration: Month 2–3 +

Marketing
Campaigns

Social & performance
marketing

Duration: Month 3–5 +

Results

After implementing the strategies, Genuine Jacket Store achieved strong growth

72%+

Organic Traffic
Increased

48%+

International Orders
Grew

33%+

Conversion Rate
Improved

42%+

Increased Revenue
from Social Media

Impact

The store evolved from having limited visibility to a brand with worldwide visibility, increasing traffic, and improved conversions, along with an increasing customer base.

Final Outcome

By combining SEO, WooCommerce enhancements, and targeted marketing campaigns, Genuine Jacket Store achieved scalable international growth and improved overall business performance.

Client Feedback

Partnering with this team completely changed how our store performs. We started seeing real traffic growth, better engagement, and more international orders. Everything just started working together the way it should. Really glad we made this move, and excited for what’s next. Thank you!

Frida Weber

GM of Genuine Jacket Store

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